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After a lot of SEO, did you hear a lot about inbound marketing? Here is the outline we know, on how to get started with inbound marketing methodology. We practice this methodology and it works, so we have built Sepid for all inbound marketers.

So let me go quickly to our list:

1. Inbound Marketing Always Starts With Keyword Research, Always!

Use the Google Adwords Keyword Planner Tool to validate your idea, before you go to market. Search for key-words your ideal customers might search when looking for your product / service. Look for keywords with a high number of searches per month, and with low to medium competition.

Make sure you choose ‘Exact’ for the match type and narrow your search to your country / geographical area.

2. Check Google Trends

Use Google Trends to see if your keywords are rising or declining in popularity. Check the related searches for more keyword ideas to plug into the Google Adwords Keyword Planner Tool. If you use any paid Sepid plan, then you already have 1 and 2 in your account.

Make sure you will select the right geographical location for your keywords. If you are in Canada, change the country. (Or make it specific for a province). If your business is local, look at cities on the report.


3. Who Are Your Competitors?

Run some searches on all of the keywords you are considering, and see who shows up at the top, and who has advertising for that keywords. Make sure those competitors advertisements are related to your product / service. Use Open Site Explorer (or MOZ for paid members) to check competitor backlinks and domain authority. Your competition is anyone on the first page.

Your competitors might be on social media too, search all four major channels (Twitter, Google+, Linkedin and Facebook) to know more about your competitors.

4. Inbound Marketing is all about Persona!

Organize your list of keywords by buyer persona. Search major search engines with your keywords to see what kinds of things come up. Is the person using this query looking to buy, or are they just looking for more information about this product / service? Figure out what you want a visitor to do when they land on your site from each keyword, and start building the content for yours site. Build pages for each keyword you are targeting.

Please note that homepage is not the right place to put all your targeted keywords. Assign your homepage to target the keyword with the most searches per month, or highest (buying) intent.

Create a list of different persona based on keywords / interest themes. Your business and and your website must be ready to accept the targeted personas. Everything must be ready!

5. Monitor Your Grade

Optimizing the content on your site is building the right foundation for your efforts. You need to make sure you give yourself every chance possible to outrank the competition, and on-page SEO is often overlooked. We have found Juxseo to grade the content on your site. Follow the guidelines in the reports to optimize your on-page content. If you are using Sepid, I’d recommend upgrade your account and have SCRIBE installed to your account.

6. It is Inbound Marketing, so Start Blogging

Create a Sepid account and blog to create content around the keyword topics you have researched. Targeting longer keyword phrases (3 or 4 words together) with blog posts, is a great way to gain more visibility from potential prospects. Your goal with the blog is to become a high quality source of content in your industry. This will attract readers and links–which will boost your domain authority–and ultimately, increase your credibility.

7. Never Wait But Watch

Track your progress using Google Webmaster Tools and Google Analytics. If you are looking for a simple rank-tracking software, I’d recommend checking out Positionly. See how visitors are getting to your site and make adjustments in your content.

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