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Being the pop culture savant I am - as witnessed by my recent write-up 2014 Advertising Predictions With A Twist (click on the link, you are going to see what I mean) - when I very first read the expression "deep linking" I right away imagined of the nineteen seventies flick The Deep starring Robert Shaw and Nick Nolte.nI then experienced visions of Star Trek: Deep Area Nine dancing in my head.nOf system neither of these have something to do with "deep linking" - a subject matter which several have wondered aloud as to it potentially being the long term of mobile marketing and cellular advertising and marketing.

nnOver at Mashable Todd Wasserman wrote a piece back in Oct How Deep Links Could Revolutionize Cell Advertising. And David Lee of URX referred to deep linking as The Previous, Current and Potential of Cell Advertising.nSo what specifically is deep linking and how does it pertain to the entire world of cellular marketing and advertising and marketing?nWell according to Lee "Cellular deeplinks are links to sub-webpages of a cellular app.

" In more layman's conditions deep connected cell ads consider you correct to the item webpage within an app.nnAnd the explanation this is so crucial is for the reality that it permits advertisers to simplify the cellular person knowledge. For illustration, if you are enjoying a game in a offered app and see an ad for ski boots, with cellular deep linking you can click on that ad and it will take you immediately to the "buy" web page inside the provided suppliers application previously on your telephone.

nnCurrently if you see a cellular advertisement for a presented item you have to go via a lot of hoops to get to that very same "buy" web page you wanted to get to all together.nnDigging FurthernYes that pun was intended as I needed to learn a lot more about deep linking so I achieved out to John Milinovich, the CEO of URX, a company, as Wasserman places it which "... aims to allow advertising and marketing that sends a user from, say, a mobile banner advert to precisely the appropriate web page in an app.

"nYou know the whole "ski boots route to purchase" example I just utilised.nThe business is extremely new having just released in October thanks in element to funding from an eclectic team of investors ranging from actors Jamie Lee Curtis and Christopher Visitor to corridor of fame quarterback Joe Montana to Google Ventures and TechCrunch founder Michael Arrington.nnAccording to Milinovich brands can benefit drastically from deep linking.

"Deep linking tends to make a brand's advertising a lot more successful by enabling things to work in a related way to how they do on the net," he said, including that "by linking to certain landing web pages in apps, makes are capable to develop much more pertinent, larger changing advertising and marketing campaigns than what was accessible prior to.

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