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Can wait for the money, but cautious expansion, which is rampant in the Chinese market, cottage facing the most prudent?
Just pop open cottage UGG filled when the vortex center party has dragon head not the tail. Not fake, do not shop expansion, rare advertising, UGG playing in the hot market conditions before the boxing is really puzzling.
Speculation: Genuine UGG to China?
Products removed in touch with the magazine correspondent UGG China, the relevant person in charge of marketing, product magazine she told now, UGG in Beijing in China is only this one counter Solana mall. The official made it clear that, "This is the UGG brand's first store in China, and only one shop."
It is reported that in Beijing in December 2008 opening of the UGG counter 200 square meters, which not only we are all familiar with the classic wool boots, also have more fashion choices available to women, men and children. Short section of the price of 1,500 yuan, a long section of 1,900 yuan, special material and fabric prices may go up 100-200 yuan. Opening date, the store has done extremely well, every weekend, one way or another even before the warning line counter limit passenger traffic.
"China is so big in the market, why only one store? Do we buy a pair of genuine UGG not get Beijing to not trip?" To reporters understand, the official said brand development in China eager to temporarily store, if Beijing's Foreign guests buy, you can call Beijing counters, the style and size you want the newspaper, you can enjoy home delivery of the service counter. The near future, UGG aspects may also open a mail-order line, specifically to provide customers with mail services. She also said, "this month or early next month, UGG's official website also launched a Chinese language page on the official website can also be ordered."
Counter phone book - mail order - official website order, when these words to string together, we find that the context of the brand to make money: unable to contain their wave of selling fake goods, it may rely on to do publicity for the brand UGG cottage, when the time is ripe , to re-introduce cheaper than the store's online shopping mail order business, in order to carefully develop the China market.
"UGG Boots seems in no hurry and cottage to a direct confrontation, they have the patience and strength to do their own market, not anxious."
"It's relatively simple design and technology, to win its Australian sheepskin material, if you open the store, then lost because of the distance between consumers and generate a sense of mystery, if the cottage boots desperate to produce more highly advanced product, it will be easier shake the UGG brand value. "
"In fashion, driven by soaring UGG brainer, perhaps hidden crash risk, once the tide came no expected future market, so the brand will choose a lower risk approach to reduce the store's opening turn to the network or mail order. "
... ... A lot of industry people such an analysis.
Facing the constantly changing market, UGG subtext might be: mail order online shopping can to minimize the cost to obtain the maximum benefit. Limited, resulting in a certain sense of hunger is rampant cottage facing the Chinese market the safest approach.
UGG pass once and Hangzhou
Tell the official statement: those who are not Beijing store where purchased, are fakes
Analysis of the brand on the outside of the market expansion, or even slow it still laugh when, UGG and Hangzhou, but had side of the edge. "Almost, UGG settled on Block D in Hangzhou Zhejiang China shop." Hangzhou served as Block D, business operations management appointed Deputy Minister of Chan Chen recalls.
"Quite early, about two years ago, and I know that UGG had. At that time, it is very red on the network, there are a lot of friends around to wear clothing bearing the logo of UGG shoes. At this point, Hangzhou Building D Block of the investment work has started, we want to bring the brand UGG to Hangzhou. "
In early 2009, buildings in Hangzhou, China, UGG brand associated with the person in charge has an in-depth talks. The shadow of the financial crisis may make UGG Boots slow the pace of expansion in China, Hangzhou is also probably not keep up with UGG Block D, the speed of opening a few weeks later, UGG area or to "shop with less time" on the grounds, declined Hangzhou Tower's invitation.
Since there is no UGG store in Hangzhou, why so many people around to put the words marked with UGG boots it? "Impossible to know a little common sense, and from my own and my friends to see, we wear in the feet UGG likelihood are false." Worked at a financial institution Miss Zhang Yao pointed feet wool boots, said, "Well, this is I spent 189 yuan to buy online, and is said to counter the price of either boots or boots of more than 1,500 yuan, from the price together-well, I know my shoes are not for real. "
Reporters learned through interviews, now Hangzhou girls wear in the feet of UGG, multi-channel network and purchase store. According to the brand's official, said: those who are not Beijing store where purchased, are fakes.
Taobao entered UGG, baby 570,052 related to search, there are 10,258 shops in the distribution of UGG Boots snow boots. The words "Direct Mail authentic Australian UGG Boots" "American purchasing authentic UGG" The Taobao Shopping with 66 stores. From the sales track record in business, good shop, selling hundreds of pairs a day now. And commodity markets, foreign trade is also a cottage UGG store the proliferation of land.
Internet users are the folk wisdom, summed up a lot about the authenticity of UGG identify the path to enlightenment, consumers are concerned about this bored. On the various claims are genuine UGG online spread.
"Grasping point wool burned down, if not the kind of smell like burning hair, it is certainly false wool." "UGG shoes, all marked with the code number of the security lines are embedded in the inside, with the detectors of ultraviolet light can According to them, if not according to which the RMB as embedded as a line, that is false. "
From the fashion queen Kate Moss (Kate Moss), actress Pamela Anderson (Pamela Anderson), to the sweetheart days (Hilary Duff), mix queen Sienna Miller ( Sienna Miller), "Gossip Girl", without exception, are UGG enthusiasts. How to see stars with UGG Boots, seems to have become the most popular fashion magazines this winter, the street beat theme.