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Marketing advertising. The more aggressive your marketing plan is, the more your chances of making a sale. Make your products more visible online or on traditional media (depending of your target market) to easily promote product awareness. Every time you promote your product, don't neglect to highlight their benefits (what they can get done to help your prospects) as are already what your target market would want answering before they cook a selection.
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For "acceptable," it can be a bit less perfect, but yes, it still needs being basically right. Broken spines are a particular no-no! If in doubt, keep it or rate it away. Don't risk ruining your feedback.